member login member logout

Conference Home


Friday, April 27, 2018

Christopher Ramey - Affluent Insights

Chris Ramey specializes in helping retailers, manufacturers and service providers penetrate affluent shelter/design markets.  Ramey‘s consultancy is Affluent Insights and he is president of The Home Trust International, a digital design center for home brands that serve affluent consumers.    


Ramey’s passion is helping independent businesses compete more effectively.  His speaking engagements on selling, serving and marketing to best prospects have taken him to South America, Europe and throughout North America.  His current clients have a presence in over 15 countries.    

SMA Research and Testing at  FPL & MSU Presented by:

Dr Rubin Shmulsky, Head,  Sustainable Bio Products

Mississippi State University

Rubin Shmulsky is professor and head of the Department of Sustainable Bioproducts (formerly Forest Products) at Mississippi State University. In that role he provides leadership for the department’s comprehensive teaching, research, and Extension/outreach mission. His research and teaching program focuses on production methods and applications for wood products. Of particular consequence to the SMA is his interest in the structural performance of the materials used and the products manufactured by the Stair Industry. Prior to working at MSU, he served on the graduate faculty at the University of Minnesota, Department of Wood and Paper Science. He earned his degrees at University of Massachusetts, Amherst and MSU.

Michael Ritter, Assistant Directory, USDA Forest Service, 

Forest Products Laboratory

Michael Ritter is the Assistant Director for Wood Products Research at the USDA Forest Service, Forest Products Laboratory, in Madison, Wisconsin.  In this position, Mike provides program leadership and oversight for several units conducting research in the areas of wood anatomy, wood engineering and properties, biodeterioration of wood, protection from decay, fire engineering, building sciences, statistics and the evaluation of life cycle assessments and the economics of wood utilization.  Mike attended California Polytechnic State University, the University of Alaska and the University of Wisconsin, and is a registered Professional Engineer in the states of Alaska and Wisconsin.

Saturday, April 28, 2018


The issue of Fall Safety was first brought to the attention of our members back in 2011 at the Fall Education workshop held in Indianapolis.  The construction industry has been dancing with OSHA for several years over how to educate, implement, and regulate the issues related ultimately to compliance.  Well its here now and the question of non-compliance is being answered by imposed fines.

Three of the TOP TEN non-compliance issues cited by OSHA

 are relate to FALL SAFETY!

How will your procedures be sized up by OSHA.  In this breakout we will learn what is expected, methods used to comply in the shop, in the field, valuable solutions relevant to the stair industry, and related resources that will be shared and discussed.

Presented by Jeff Davis - Industrial Products

Jeff Davis has 25 years of experience in the climbing equipment, access equipment, safety, and fall protection industries.  He has worked extensively with companies such as Werner Ladder, Werner Fall Protection, Little Giant Ladder Systems, Miller Fall Protection, and various manufacturers of guardrail and other passive fall protection solutions. 

Jeff has several training designations, including Fall Protection Competent Person and Aerial Work Platform Train the Trainer.  For the past seven years, Jeff has worked for Industrial Products & The Stairway Shop.  Industrial Products is a division of the company that focuses on a contractor, commercial, and industrial customer base, addressing their requirements for access equipment and fall protection as well as safety training. 

Jeff lives in Toledo, Ohio, and is married with three children.


What can the Game of Baseball and the concept of a Pipeline teach us about Sales Growth in 2017?


In this Breakout session, we will talk about the Buyer Journey or Buyer Process in 2017.... In a world where information is available at everyone's fingertips but where artistry and relationships still matter.  In this session we will apply what you already know about Baseball to help you build a Sales process that leads to accurate forecasts of work and revenue.  We will look at how visual pipeline tools as easy as paper and pen or Post it notes on a whiteboard or as advanced as a visual computer screen pipeline can keep the deals flowing for you.  As a minor aside, we will talk about how Top Employee recruiting is also a Sales activity and how you can use the Pipeline to hire top trade and sales talent as well.


Wayne's clients say that he applies good common sense to sales growth vs. dressed up techniques and clever word tracks that most people do not wish to execute or attempt.


Most selling comes down to good old fashioned service and hard work combined with an awareness and a willingness to get Clarity so that everyone knows what will happen next and so that everyone gets to the part where a contract is signed and money is exchanged feeling excited and respected.

Presented by Wayne Herring – The Herring Group

Wayne Herring is a Business Coach, Consultant and Trainer who specializes in helping small to medium size businesses who sell to other businesses to Grow Sales.  Wayne has been a Civil Engineer, a specialty Subcontractor and a VP of Sales in a family business.  He combines these experiences to help his clients Grow.  Wayne helps companies to develop Business to Business Sales Plans and to then execute on those plans.  When a company is ready to hire Salespeople, Wayne helps the Owner to make the transition from salesperson to Sales Manager. 


The Internet has changed selling dramatically and has also created tremendous opportunities and has leveled the playing field for all businesses.  This is both good and bad.  There are many companies and services promising "Silver Bullets" and "Golden Arrows" to help you capture market share, and it is easy to be lured in by systems that are not designed for you and what you need right now.  Wayne loves modern computer tools but believes they need to be selected intentionally as part of your overall sales plan.  Wayne teaches good old blue collar hard work and smart work to Build Sales and Sales teams.


Solve your hiring dilemmas by tapping into America's most educated workforce ever. Discover the nearly universal doubt young people have about their future and the power you have to solve it. 

Learn the one thing you must always do when hiring and discover this tried and true secret weapon for hiring and breathing new life into your business and the future: Getting College Grads to fall in love with dust and noise and thank you for the privilege!

Presented by Shawn Christman - SMA Board Member

Shawn founded Seattle Stair & Design in 1978, has been a SMA member for 11 years, and has won six SMA StairCraft awards. He sold his business in 2013 and is now a stair design consultant and SMA board member. His projects can be found from Disney World to the Northwest, to Hawaii and as far away as Japan.

His company was often commended for the caliber of its employees, many of them college graduates. 

Return to Top

Powered by Wild Apricot Membership Software