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Stairway Manufacturers' Association 

Exhibitor Information

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SMA 2012 Annual Conference Exhibition
Reno, Nevada - April 12-15


The SMA welcomes member companies to exhibit at both its fall and spring conferences.  If you're not a member you may apply online and learn more here or contact the sma@stairways.org, 877-500-5759.  Gathered to learn and network SMA conference attendees are interested in the latest developments related to your products and services.   Please see the complete schedule of deadlines and exhibit hours below.

Exhibiting with SMA in 2012 Makes Sense

  • Only Stair Industry Conference in America
  • History of growth, attendance up 20% Spring and Fall 2011 Conferences
  • +30% Attendees anticipated in Reno - One day registration option, First west coast conference since 2007
  • Attractive destination venue
  • Revised program eliminates distractions, allows quality time with attendees
  • Exhibitor presentation option in conference hall allows you to increase interest in your offerings
  • Exhibit Hall Promotions during exhibit hours, Lunch with exhibitors, Valuable raffle requires visit to your booth
  • Free Ad in conference program
  • Stairs and Stair parts now included in exhibits
  • New sponsorship opportunities - Attendee gifts
  • Cooperative Conference Promotion Discount

Expanded Exhibition

Stairs and stair parts may now be exhibited at SMA events. Exhibiting is now open to everyone in the association. Exhibits at the Fall Conference doubled and we expect an even greater response in Reno due to the expected increase in attendees.

Exhibit hours are extended and scheduled to provide quality time with attendees.  Special programs; "Lunch with the Exhibitors" and "Exhibition Raffle" will bring attendees to the Exhibit hall each day. Special discount for joining in cooperative conference promotion from your website.

NEW Exhibitor Presentations will allow exhibitors to address all attendees in conference.  Don't miss this opportunity to generate interest in your exhibit and add special emphasis to your offerings.  Time slots are limited and will be available on a first served basis.

Revised Conference Program makes exhibits a central element of the conference with little or no programed alternatives. Saturday attendee registration option is anticipated to draw heavy participation from regional stair builders and industry professionals bringing many non-members to participate.

Exhibitors Schedule

Date          Time                    Activity        

Feb 29                            Early Registration Deadline

Feb 1, 15                        Co-Op Promo discount Deadlines

March 7                          Exhibitor Presentations Due

March 14                        Free Ad copy deadline

April 12      3 - 5 p           Exhibitor Setup

April 12      4 - 4:30 p      Presenting Exhibitors Meet

April 13      7 - 10 a          Exhibitor Setup Completed

April 13      10:30 - 12p    Exhibitor Presentations  

April 13      12 p               Luncheon in Exhibit Hall

April 13      12 - 4 p          Exhibits Open

April 13      5 - 6:30          Exhibits Open

April 14      3 - 7p             Exhibits Open


Conference Venue                       Overview                  Conference Schedule                  Sponsorship Opportunities


Exhibit Specifications and Options

Exhibitor Ads and Promotions
Exhibitors will be provided a free quarter page ad in the conference program.
Ad copy is due by March 14th. Ad are to be submitted in .jpg format sized to 4"w x 8"h.  Each exhibitor may include a “single page/2-sided piece” of literature in the conference package provided to each attendee. Literature inserts are to be delivered to the conference office prior to the opening of registration.  Shipping information TBA.  In addition a listing of all exhibitors will also be included in the attended packages with your company name and logo. 

Exhibitors Registration register here.
The early exhibitors fee is only $687 and includes admittance to the
full conference for one attendee and all exhibit fees.  Additional employee exhibit staff may attend at a discounted rate of $139 that includes only exhibit hall events or with full conference registration for $219.  Exhibitors registering after Feb 29 will be welcomed as space is available subject to the late registration fee of $897. 

Exhibit Specifications
Each exhibit consists of a single 24 x 96 skirted tabletop within an 8' x 8' space. Access to a single 110v outlet can be provided. If needed an additional charge may apply TBD by venue. Questions and product approval requests may be directed to 877-500-5759 or
sma@stairways.org

Exhibit Location
No layout exists at this time.  Exhibit Hall and layout is dependent upon the number of exhibits contracted.  Choice of location will be determined by the sequence of registration dates. Prior exhibit history will be considered and move your choice up one in sequence of registrations for each prior SMA exhibit experience. A published order of exhibit locations will be made available upon request.


Participation Options

Cooperative Promotional Rebate - $50 - $100
Registered exhibitors that promote the 2012 SMA conference on their website with ad copy and link to the SMA Conference webpage as provided will qualify for the rebate.  Ad must be posted with specific link to the SMA conference page by February 1st to receive the full rebate.  If posted by Feb 15th a $50 rebate will be applied. All ads must remain posted through April 14.

Conference Presentation Option - Additional fee $250
Exhibitors may elect to provide a brief presentation of 12 minutes to attendees in the conference assembly hall. Projector, computer, screen, microphone, white board or flip chart, will be provided.  Your presentation must be sent to the SMA no later than March 7 for review.  In accordance with SMA policy no competitors may be named or disparaged in any way. Presentations will be included with other conference materials on a preloaded flash drive given to all attendees at registration.  File type and size limitations will apply.

Exhibit Hall Raffle Option - $75 gift
The SMA will raffle a free full conference registration to the 2013 Annual Conference in New Orleans or Equivalent New member application discount.  Participating exhibitors must supply a gift of interest valued at no less than $75.00.  All gifts must be redeemable at the conference, discounts on purchases will not be acceptable unless also redeemable in cash.  Those participating will be included on the raffle entry form.  Company's gifts will be announced and labeled.  Attendees will be required to visit each exhibit on the card to be eligible for the raffle drawing.  The raffle will take place during Saturday exhibit hours.


Exhibition Sponsorships

(For Additional Conference Sponsorships Click Here)

Exhibition Opening Day and Lunch - $700
Exhibitors will be given the first opportunity at to sponsor the Exhibition opening lunch of $700.00 this can be purchased in  whole by one or in two sponsorships of $350 based on response. Your Company's sponsor ship will be announced, Signage in the exhibit hall entry, at the food service area  and in your exhibit will be provided.

Attendee Bags - $500 plus cost of Bags
Exhibitors will be given the first opportunity to sponsor Attendee bags with Sponsors Logo/Message and SMA Logo/Conference title.  Bags will be provided to all attendees at registration containing all conference materials. No other bags will be allowed to be distributed in the exhibition or during the conference.  Bags can be provide by Sponsor or by SMA.  Bags must be printed with SMA logo and Conference title in addition to other sponsor information.

Attendee Gifts - $500 dollars plus cost of gifts
USB flash drive with preloaded conference information will be printed with sponsors logo and auto execute to open with sponsors message on title Screen.

Closing Day Raffle and Exhibition Closing Reception - $700
Exhibitors will be given the first opportunity to sponsor the exhibition and closing reception to be held in the exhibit hall prior to the annual banquet.  This event will host all attendees including one day registrants.  Your Company's name will be announced, Raffle entry cards, Signage at entry, reception service area and in your exhibit will be provided.


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